Marketing Manager - Hypertension Initiative

What's your motivation? Opportunity? Creativity? Contribution? It's all part of working for the American Heart Association---where you can combine professional growth with personal fulfillment. So if you're considering a new and rewarding career, consider the American Heart Association. We have an excellent opportunity for a Marketing Manager focusing on our Hypertension Initiative in Consumer Health at our National Center office in Dallas, TX.

The Marketing Manager will be responsible for the development and execution of a cross-functional plan to drive an association-wide effort to help consumers diagnosed with hypertension decrease their primary or secondary risk of heart attack and/o stroke. This position will develop and manage health education program and awareness campaign plans, budgets, metrics analysis and be responsible for building and maintaining relationships with external project sponsors, expert volunteer advisors and internal stakeholders.

Major Responsibilities Include:
1. Leads a cross-functional team to develop a hypertension business plan that drives health impact and revenue to align with AHA/ASA's strategic plan.
2. Leads the execution of a community-based program designed to engage a targeted population of hypertensive patients and provide education, tools and resources to help them manage and improve their blood pressure.
3. Develops project presentations for sponsors and Consumer Health Senior Team leaders covering health program and campaign strategy, direction, timing and metrics.
4. Creates and maintains timelines/action plan on assigned projects to ensure thoughtful, timely development.
5. Ensures congruency with AHA strategic plans and Healthcare Markets business plans.
6. Prepares status reports ensuring adherence to timelines.
7. Monitors success of projects/business plans to determine if goals were met.
8. Manage ongoing relationships with external audiences, as appropriate, including but not limited to corporate sponsors, strategic partners, healthcare professionals, and volunteers.
9. Develops and maintains strong working relationships with Corporate Relations, Office of Science Operations, Field Staff Leadership and Communications.
10. Create and manage budgets for ongoing projects.

1. A bachelor's degree in Business, Marketing, or Communications is required.
2. At least four years experience in project or marketing management.
3. Strong understanding of building strategic marketing plans that span the course of several years.
4. Strong understanding of budget administration and forecasting
5. Knowledge of health promotion/health education and public health principles is desired.
6. Knowledge of voluntary health organizations and experience in group process is highly desirable.
7. Must have excellent presentation and negotiating skills.
8. Must be willing to travel, up to 20%.

Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

To apply for this position or to see other opportunities with the American Heart Association please visit www.heart.org/careers. We no longer accept mailed, faxed or e-mailed resumes. Only those candidates deemed most qualified will be contacted to interview.

The American Heart Association is an Equal Opportunity Employer and works to prohibit discrimination and to assure fair and uniform treatment of applicants and employees in all aspects of Human Resources administration without regard to political or religious opinions or affiliations, membership or non-membership in employee organizations, age, sex, disability, race, color, national origin, religion, sexual orientation, marital status or any other non-merit factor.