John E. Long is a nationally certified coach based in Atlanta, GA. John specializes in career and life coaching, as well as the administration and interpretation of career and personality assessments. John’s career encompasses a depth of experience spanning the fields of health care administration, human resources, college teaching, and coaching. John completed a Master of Science degree with a concentration in career development. His graduate studies spanned coursework in psychology, counseling, career development and coaching. John also holds a Bachelor of Science degree in liberal arts, with depths of study in psychology and communications. In the field of professional coaching, John’s credentials include: Master Career Development Practitioner, Board Certified Coach, Global Career Development Facilitator, Distance Credentialed Facilitator, Certified Professional Career Coach, Certified MBTI® (Myers Briggs Type Indicator) Practitioner, and Qualified Strong Interest Inventory® Practitioner.

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	Search For a Company Not a Job! by John E. Long - Apr, 2010 How do most people approach a job search? Well is often goes like this... As human beings we are subject to emotional reactions and our career can often trigger these reactions. At any given time, we may become frustrated, angry, disillusioned, bored, burned out, etc. with either our em...
	YOU, 2010! by John E. Long - Jan, 2010 Remember that old definition of insanity: “Insanity is doing the same thing over and over again and expecting different results”. Well it’s 2010, and there is no time like the present to push the boundaries of your comfort zone by infusing some creative energy into your daily routine. No n...
	Carry Your Resume in Your Pocket! by John E. Long - Sep, 2009 Let me tell you about a very simple, low cost, yet highly effective marketing tool for your job search strategy. I call it the ProCard and it is essential for your job search and professional networking activity. Here’s how it works... After developing a polished resume presenting a sol...
	Is a Return to School in Your Future? by John E. Long - Aug, 2009 Have you been thinking about taking a few specialized courses or completing an advanced degree to better compete in the job market? School is always an option; it is never too late to pursue more education. But don’t return to school because it seems like a good idea – have a solid plan...
	It's Time to Invest! by John E. Long - Aug, 2009 Maybe you have recently been downsized from your company - or you're worried about the next round of lay offs - or you're thinking it's time for a change. Now is a great time to invest in something that has the potential to pay dividends for years to come. Look it up, the ticker symbol to ...
	Negotiating Salary with the Job Offer by John E. Long - Aug, 2009 In the current economy, you might be questioning if there is any "wiggle room" to negotiate the salary level with a new job offer? There is no doubt that the present job market is extremely competitive. Many companies are taking their time and being very cautious when selecting candidat...
	Refresh a Resume by Abandoning Outdated Rules by John E. Long - Aug, 2009 Everyone thinks they have a great resume. In reality most resumes could stand to be refreshed or even overhauled if they’ve been on the shelf for a while. You've become so accustomed to looking at your resume that you've likely convinced yourself of its brilliance. So set your ego aside fo...
	Adaptability: How to Survive in Today’s Business Climate by John E. Long - Jan, 2009 There’s no getting around the news—foreclosures, bailouts and breathtaking stock market swings. It’s real. It’s upon us. It can be scary. Though we can’t control the economy, we can control our perception (and reaction) to it. Every crisis creates a positive by-product—opportunity. It’...
	Top 10 Ways to Cope with Job Transition by John E. Long - Jan, 2009 Job transitions can be stressful — whether they’re due to layoff, a new job or working extra hours because other workers were laid off. If you’re facing one, consider the following: 1. Take an honest look at yourself. What are your strengths, weaknesses, skills? How did those influence—...
	Put Some FEVER In Your Cover Letters by John E. Long - Sep, 2008 Forget the drab; one size fits all cover letters that you may have used in the past. And please ignore the letter samples in publications and on Web sites that go on and on with paragraph after paragraph, essentially providing a condensed version of your resume. These types of cover letter...
	Psssst...I Have a Secret - The Hidden Job Market Isn't Really Hidden! by John E. Long - Aug, 2008 You may have come across a blurb in a publication or on a web site that brings up the subject of the hidden job market. And you've probably asked yourself "why is it hidden and how can I find it?" Well I have good news for you. The hidden job market isn't really hidden; but it will take cr...
	The Case Against the Functional Resume by John E. Long - Aug, 2008 Popular bookstores and Internet sites offer publications, examples and tutorials on how to craft the perfect functional resume. This type of resume is also known as a skills-based resume. There is a tremendous amount of information in support of the functional resume. An old rule of thumb ...
	Change Can Be Good - Just Start Out Slowly by John E. Long - Jul, 2008 Career coaching is often about discovering a new approach to an old problem. People look to a coach to provide solutions, but are they willing to do the work that is necessary to stimulate the positive change they're seeking? As a career coach, I wish I could say that I have all the answer...
	Creating Momentum in Your Job Search by John E. Long - Jul, 2008 Attack your job search with a three prong approach. Your time and effort should be dedicated to (1.) search & research, (2.) production, and (3.) follow-up. Search & Research might involve the use of specialty job boards, meta-search sites, the Careers page of company websites, job boa...
	How Not to Become a Job Hopper by John E. Long - Jul, 2008 Maybe it's our natural "fight or flight" instinct, or maybe it's impatience being fueled by our "I want it now" society. Frequent decisions to change jobs - changes that don't illustrate growth, advancement or progression - can truly damage your career. Rather than just jumping to the next...
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