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Sr Digital Marketing Manager
Middletown, OH
Job Description
Description
PAC Worldwide is looking for an energetic and intuitive marketer with proven digital marketing skills and exceptional leadership experience to lead our digital marketing team!
The Sr. Digital Marketing Manager is responsible for developing, implementing, and overseeing our digital marketing, including websites, SEO/SEM, analytics, CRO, social media, and display advertising campaigns.
As an integral part of the Marketing team and the central point of excellence for our web experiences, this role is responsible for ensuring our digital presence aligns with our brand promise and guidelines.
You will work with a cross-functional team of stakeholders to communicate critical information, manage a regular cadence of site updates, respond with urgency to time-sensitive matters, manage system maintenance, and develop a roadmap for site enhancements.
Essential Duties and Responsibilities:
- Oversee the continuous improvement of our digital strategy, website design, content and functionality to provide optimal engagement and lead conversion. This includes site accessibility, content updates, and SEO management.
- Use web, digital marketing, and social media analytics tools to monitor digital traffic and performance.
- Measure and report on the performance of all digital properties and campaigns and assess against goals (ROI and KPIs).
- Coordinate and collaborate with the greater Marketing team to plan, execute, align, and implement campaigns.
- Identify critical conversion points and drop-off points and optimize user funnels.
- As needed, manage RFPs and vendor selection process for projects from initial ideation to execution.
- Collaborate with a cross-functional team of internal stakeholders on system enhancements, integrations, and upgrades.
- Develop and implement a comprehensive digital marketing strategy for all of PAC Worldwide's websites.
Qualifications:
- Proven track record of leading Digital Marketing Teams in achieving long-term and short-term goals.
- Strong analytical, critical thinking, troubleshooting, and problem-solving skills, and high accuracy and attention to detail.
- Ability to balance a full workload while working independently, knowing when to reach out to the appropriate resources when needed.
- Exceptional interpersonal skills, including working collaboratively and establishing strong working relationships with key colleagues, senior leadership and executive team, and various departments.
- Proactive problem solver with solid instincts for when to escalate issues.
- Understanding of how to link communications activities to business strategy and goals.
- Demonstrated experience in implementing successful website strategy and SEO optimization.
- Ability to identify long-term trends in data.
Skills & Competencies:
- Bachelor's degree in communications, marketing, social media, or similar or relevant experience.
- 5+ years of digital marketing experience, including supervisory experience.
- Ability to think strategically and tactically, and comfortable doing both kinds of work.
- Excellent oral and written communication skills.
- Up to date with the latest trends and best practices in digital marketing and measurements
- In-depth knowledge of social media platforms, best practices, and website analytics.
- Experience in GA4, MS Dynamics CRM, and Adobe Creative Suite, preferred.
- Expert-level proficiency with Microsoft Word, PowerPoint, and Excel
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Working conditions are normal for an office environment. Work requires extensive computer usage.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
PAC Worldwide is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. Request an accommodation here: pachr@pac.com
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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